MH in Casablanca

Today, Angel Pan offers valuable insights from his assignment in Casablanca, where she plays a pivotal role in Business Department 1, focusing on the Casablanca market.

Two years have passed since the pandemic restrictions were lifted, and the Casablanca market has experienced a significant uptick in activity, driven by supportive national policies and domestic overcapacity. In this competitive environment, price wars have become a common issue. However, merely focusing on low prices is not a sustainable solution. At MH, we prioritize ensuring product quality while offering competitive prices whenever possible.

MH polyester thread is a well-recognized local brand, with the Two Birds label visible in shops across the market. During a recent client visit, when customers pointed out that competitors offered lower prices, we demonstrated the value of our product by weighing it on the spot, which convinced them of its worth.

Moving forward, we will focus on the garment accessories market, actively engaging in sourcing and service improvements to broaden our business scope. This strategy aims to win customer loyalty, achieve new business milestones, and inject continuous vitality into the company's robust growth.