MHer in Onitsha, Nigeria
Today, we invited from Sales Department Two to share her insights from his business trip to Onitsha.
Introduction
My 20-day business trip to Onitsha, Nigeria, not only broadened my horizons but also reaffirmed that success in overseas markets hinges on professional preparation, genuine connection, and relentless commitment.
Professional Expertise: The Key to Gaining Trust
Before departure, it’s crucial to master every detail:
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Sample Knowledge: Be fully versed in product specifications, performance, and applications.
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On-the-Spot Quotation: For standard products, provide accurate pricing immediately during face-to-face meetings.
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Instant Q&A: When clients have questions, offer clear, precise answers on the spot—anything less undermines your credibility.
Solid expertise is the foundation that reassures clients and opens doors.
Sincerity: Bridging Cultural Gaps
Genuine interest transcends nationality and culture:
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Ditch the Sales Scripts: Approach clients as people first, not transaction targets.
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Engage in Small Talk: Chat about family, local life, or social topics to understand their world.
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Listen and Empathize: Many clients have never left their home country and rely on fragmented media reports. They welcome authentic conversation—and that builds trust.
Once they accept and like you as a person, orders naturally follow.
Selectivity: Building Sustainable Partnerships
Not every inquiry leads to the right partnership:
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Mutual Success: Choose clients you can genuinely support in their growth.
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Balanced Value: Ensure both sides invest and benefit equally, laying the groundwork for long-term collaboration.
When both parties flourish, referrals and resource expansion happen organically.
Persistence: Laying the Groundwork for Future Opportunities
Market development is not instantaneous:
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Accumulate Experience: Each follow-up, each negotiation, each market insight strengthens your ability to seize the next opportunity.
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Deepen Product Knowledge: Continuous learning makes you stand out when it matters most.
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Be Ready When Chance Knocks: With preparation and sincerity, success often becomes inevitable.
Conclusion
My time in Onitsha taught me that professionalism lays the groundwork, sincerity accelerates connection, and persistence brings results. Moving forward, I will wield these three pillars to unlock new overseas markets and cultivate lasting partnerships.
